The rise of beauty ingestives


Source Manila Bulletin, MANILA, Philippines -- Proper skin regimen, good diet, and exercise are contributing factors to beauty. However, advances in the field of medical science have already revealed that sometimes, these are just not enough.

This, according to Dr. Angel Cumagon, a clinical and aesthetic dermatologist with 15 years of experience tucked under her belt. She says: “It’s not just creams and lotions that can make your body beautiful. Topical products can only go to a certain depth in the skin’s layer.”

“By taking supplements orally, the necessary nutrients reach the inner as well as outer skin layers from within. Thus, the expected outcomes like renewing cells, fighting radicals as well as boosting the immune system can be felt and seen,” said Dr. Cumagon.

Riding on this concept, the SM Beauty Section launches “Beauty Within” and gathers the country’s top brands on supplements, vitamins and pharmaceuticals, with a singular mission in mind: To help women in the country reveal their beauty from within.

“True beauty exists from within and with SM Department Store’s Beauty Section now offering an entire area for beauty ingestives, individuals can now unravel more beautiful versions of themselves beyond skin deep,” says Robert Sun, Watsons Personal Care Stores chief operating officer. He adds, “It’s an exciting new concept that empowers women to transform inside and out, providing a breath of new hope and confidence.”

SM’s Beauty Section covers a wide selection of standout beauty solutions grouped into five categories: whitening, skin enhancer and anti-aging, slimming, detoxification, and general wellness. Among the leading partner brands are Mosbeau, Belo Nutraceuticals, Cosmo Skin, Met Tathione, Myra E Capsule, and Xenical. It also offers vitamin brands such as Caltrate Plus, Berroca Performance, and Moringana Capsule. To show its support, the partner brands graced the launch with their image endorsers like Cristalle Henares, Maricar Reyes, Iza Calzado, Melissa Ricks, and Dyan Castillejo.

And to complete its role as a true beauty enabler, the Beauty Section will also have Beauty Within advisors. “Consistent with the campaign’s theme of transformation is the birth of Beauty Within Advisors who will serve as the informed voice towards enlightened beauty choices,” Sun ends.

Visit Beauty Within Sections in the following participating SM branches: SM Makati, SM Megamall, SM Mall of Asia, SM Fairview, and SM North Edsa.
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